10 years ago, we decided to change the pet food industry for good. Thanks to all the intrepid #yoraexplorers who took a chance on us and the very clever, hard-working and talented people who have joined us on our journey.
More than 20,000 dogs in 28 countries have benefited from our insect powered nutrition.
A train, a snack, a eureka moment
After 20 years working in pet food, Tom was trying to figure out how to make it more sustainable... Then one day on the train he picked up an energy bar made from cricket protein.
Eureka!! If insects are good enough for people why aren’t we feeding them to our pets?
We found our
superfood star!
Our team of expert nutritionists spent the next two years auditioning insects looking for the world’s most nutritious insect that could provide cats and dogs with everything they need.
After all of our research, analysis, field trips, insect tastings (yes, insect tastings) we settled on the incredibly nutritious larvae of the Black Soldier Fly (Hermetia Illucens).
>> OUR SUPERFOOD GRUBS >>
Partnering with
the best
Protix are the world leaders in Black Soldier Fly larvae farming, and we knew from our first visit to their state-of-the-art facility in the Netherlands that their ambition matched our vision.
They have spent millions on research, ensuring that their grubs are fed the perfect mix of nutrients to ensure that they have everything pets need, and they truly care about the welfare of their bugs, ensuring that they are the highest welfare livestock on the planet.
The magic happens
in the test kitchen
We assembled a team of the best animal nutritionists and chefs on board to make the perfect, most delicious and complete food possible.
We created recipe after recipe, until we created our most delicious batch. Yora #24... the secret ingredient that made it so palatable was insect oil!
We were the first pet food in the world to use insect fat, and this is why Yora pets have such incredible glossy coats.
Yora is ready
for the big time
At the end of 2018 we filled our first bags of Yora and they hit the shelves.
We didn’t know if customers would be ready for such a bold new concept, but demand exceeded all our expectations!
Then when we started seeing the health improvements, we knew insects were the future!
More Yora for everyone!
As demand for Yora grew, we seized the opportunity to create a full ecosystem of sustainable insect powered foods and treats.
We now have complete dry foods for all breeds and life stages, succulent insect superfood pate, plus a range of delicious treats!
Welcome to the
club, cats!
Cats need a lot more animal protein than dogs, we included over 60% insect (more than double other insect based cat foods) which makes it our most delicious recipe yet!
The only truly sustainable option for our carnivorous feline friends.
Yora goes global,
from Crawley to California and beyond!
As the word spread about Yora’s superfood benefits and our sustainable credentials, we started getting calls from forward thinking pet retailers around the world.
The only truly sustainable option for our carnivorous feline friends.
MONEY BACK GUARANTEE
We are so confident that you will love our insect powered superfood, that we offer a full refund if your pet doesn't enjoy it. We kindly suggest a donation to charity or share it with a friend with no return to us necessary.
Our customer service team are at the end of the phone 6 days a week if you have any questions, please call us on 01494 775223 or email us here.