WHY SHOULD YOU CHOOSE AN ETHICAL AND SUSTAINABLE PET FOOD LIKE YORA
Yora is ethical, sustainable and the most innovative pet food on the market, providing a natural, balanced and delicious food for dogs and cats of all sizes and ages. You could even say we’re the leading experts in sourcing sustainable ingredients – our grubs are one of the most digestible and nutritious forms of protein on the planet. Insect protein is hypoallergenic and great for pets with meat-related food allergies or intolerances. Yora also reduces your pet’s carbon pawprint as it’s better for the environment compared to traditional meat-based pet foods because our grubs use a lot less water, land and CO2.
WHAT ARE THE HEALTH BENEFITS TO FEEDING YORA?
Our nutritious grubs (Hermetia Illucens) have a wide range of health benefits for dogs and cats. These include: a high omega 6 fatty-acid content that nourishes skin, coat and reduces dry skin, matting and itchiness; high levels of antioxidants that aren’t found in conventional meats and help reduce damage and inflammation to joints organs and brain cells; and anti-microbial benefits to help your pet fend off harmful pathogens and sustain beneficial gut bacteria.
IS YORA’S PACKAGING RECYCLABLE?
Yes! Yora’s pet-food bags are recyclable and can be dropped off where you recycle your carrier bags, such as kerbside collection points, recycling centres or your local supermarket. Our treats are packaged in compostable bags and our wet food uses Tetra Pak cartons made from FSC certified paper and wood fibre.
WHAT IS THE PACKAGING MADE FROM?
Yora's pet-food bags are made using a new technology that incorporates multiple layers of the same plastic, which means it’s fully recyclable. We also use a range of materials to ensure our products remain fresh and sustainable. Yora Pâté comes in environmentally friendly TetraPak packaging – this is made with renewable paper and wood fibre sources that are certified by the Forest Stewardship Council (FSC), and have sustainable sugar-cane plastic caps. Learn more in this blog post
WHERE ARE YORA’S GRUBS SOURCED FROM?
We source them from Protix, a specialist Black Soldier Fly farm in the Netherlands. Protix are world leaders in providing insect based ingredients for pet food, aqua-culture and agriculture. They operate to the highest animal welfare standards and the quality and consistency of their products are exceptional.
WHAT INSECTS DO YORA USE?
We use the larvae from Hermetia Illucens, also known as the black soldier fly. They’re the world’s most ancient and nutritious sources of animal protein and use only a fraction of the world’s resources compared to traditional livestock. Our nutritious and delicious grubs are fed on an organic substrate made from leftover fruit and vegetables from the human food industry that would otherwise go to landfill. They’ve been studied for years by specialist insect farmers at Protix, who’ve refined and perfected every stage of the farming process to make it as efficient and humane as possible.
HOW ARE THE GRUBS KILLED?
Our grubs were chosen partly because they don’t have nociceptors, which make higher life forms feel pain. But we still take animal welfare very seriously, so we have implemented a process that’s as ethical as possible. Cold water pipes are used to lower their body temperature and send them into a hibernation state. Once asleep, they’re harvested in a fraction of a second. The Protix farming team also check regularly for stress hormones in the grubs to ensure maximum welfare standards are maintained.
WHAT TEMPERATURE IS YOUR FOOD COOKED AT?
The kibble is steamed under pressure at around 120°C for around 90 seconds and then the moisture removed at a gentle 130°C for approximately 20 minutes. Much lower temperatures than you would normally cook food in your oven. Our wet food is slow-cooked to reach a maximum temperature of 130°C, then gently cooled to room temperature. All our independent lab analysis is performed after the cooking process to ensure accurate nutritional information.
WHAT ARE THE DIFFERENCES BETWEEN THE ALL BREED AND BREED SPECIFIC KIBBLE?
Puppy and Small Breeds come in a smaller size kibble that’s 10mm long and 3mm thick, and have extra protein to give smaller dogs and puppies more energy per bite. The kibble size for All Breeds is 15mm long and 7mm thick. Small Breeds, Large Breeds and Light/Senior foods have a slightly lower protein percentage, but have added glucosamine, chondroitin and MSM to keep joints in good shape. The Puppy variety also has sustainable DHA algae for brain development. Light/Senior food has a lycopene pack which slows down the process of brain ageing.
DO YOU USE ANIMAL TESTING?
All our recipes are developed with highly qualified nutritionists with a minimum of an MSc in Animal Nutrition. As members of the Pet Food Manufacturers Association (PFMA) we adhere to very strict nutritional guidelines and all our recipes meet FEDIAF guidelines for the respective animal an life-stage. Yora does not test on animals or use products which have been tested on animals. Once a recipe is in its final stages of development and meets all the regulatory nutritional criteria we will typically taste test this against current recipes or even competitors foods with our own companion dogs or cats before agreeing on a final formula.
DO VETS APPROVE OF INSECT PROTEIN IN PET FOOD?
Yes! we have many vets recommending insect based pet foods to dogs with a variety of health conditions. For example: As a vet I know how important good nutrition is to pet wellbeing, and insects are an exciting new source of protein and healthy fats. Both my dogs love Yora and I’ve noticed a big improvement in their faecal consistency, and I often recommend it to clients and colleagues. Natalie Morris BVSc MRCVS Cert AVP Director, Malthouse Veterinary Group.